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Because Islamic jihad wins through marketing, Weaponized Marketing proposes to fight back with this marketing battle plan that uses the techniques that built the world's leading brands to succeed where military might and diplomacy have failed.
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Weaponized Marketing, Lisa Merriam, Milton Kotler
- Language
- Released
- 2020
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- Title
- Weaponized Marketing
- Language
- English
- Authors
- Lisa Merriam, Milton Kotler
- Publisher
- Rowman & Littlefield
- Publisher
- 2020
- Format
- Paperback
- ISBN10
- 1538137542
- ISBN13
- 9781538137543
- Category
- Technology / Engineering
- Description
- Because Islamic jihad wins through marketing, Weaponized Marketing proposes to fight back with this marketing battle plan that uses the techniques that built the world's leading brands to succeed where military might and diplomacy have failed.