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In H2H Marketing the authors focus on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization.
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H2H Marketing, Philip Kotler
- Language
- Released
- 2020
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- Title
- H2H Marketing
- Subtitle
- The Genesis of Human-to-Human Marketing
- Language
- English
- Authors
- Philip Kotler
- Publisher
- Springer Nature Switzerland AG
- Released
- 2020
- ISBN10
- 3030595307
- ISBN13
- 9783030595302
- Category
- Business and Economics
- Description
- In H2H Marketing the authors focus on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization.