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More about the book
This text continues to dominate the field of International Marketing. Its long standing tradition as the market leader is strengthened in this edition with an increase in coverage of technology¿s impact on the international market arena and a more comprehensive website, helping to provide updates to text content in this continually changing field.
Book purchase
European International Marketing Business Edition, Philip R. Cateora, Pervez N. Ghauri
- Language
- Released
- 1998
- product-detail.submit-box.info.binding
- (Hardcover),
- Book condition
- Damaged
- Price
- €3.58
Payment methods
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- Language
- English
- Authors
- Philip R. Cateora, Pervez N. Ghauri
- Publisher
- Richard d Irwin
- Released
- 1998
- Format
- Hardcover
- Pages
- 704
- ISBN10
- 0256236542
- ISBN13
- 9780256236545
- Series
- Rating
- 3.85 out of 5
- Description
- This text continues to dominate the field of International Marketing. Its long standing tradition as the market leader is strengthened in this edition with an increase in coverage of technology¿s impact on the international market arena and a more comprehensive website, helping to provide updates to text content in this continually changing field.