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The third edition of International Marketing provides a complete introduction to international marketing in the twenty-first century. With up-to-date coverage of all core topics, an accessible writing style and distinct emphasis on culture, this new edition facilitates a deeper understanding of the subject. One of the only books to take a truly international approach, it's an ideal text for students studying international marketing.
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International Marketing, Pervez N. Ghauri, Philip R. Cateora
- Language
- Released
- 2010
- product-detail.submit-box.info.binding
- (Paperback)
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- Language
- English
- Authors
- Pervez N. Ghauri, Philip R. Cateora
- Publisher
- McGraw Hill
- Released
- 2010
- Format
- Paperback
- Pages
- 728
- ISBN10
- 0077122852
- ISBN13
- 9780077122850
- Series
- Rating
- 3.85 out of 5
- Description
- The third edition of International Marketing provides a complete introduction to international marketing in the twenty-first century. With up-to-date coverage of all core topics, an accessible writing style and distinct emphasis on culture, this new edition facilitates a deeper understanding of the subject. One of the only books to take a truly international approach, it's an ideal text for students studying international marketing.