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The third edition of "International Marketing" provides a complete introduction to international marketing in the twenty-first century. With up-to-date coverage of all core topics, an accessible writing style and distinct emphasis on culture, this new edition facilitates a deeper understanding of the subject. One of the only books to take a truly international approach, it's an ideal text for students studying international marketing.
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International Marketing - 4th Edition, Pervez N. Ghauri, Philip R. Cateora
- Language
- Released
- 2014
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- (Paperback)
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- Language
- English
- Authors
- Pervez N. Ghauri, Philip R. Cateora
- Publisher
- McGraw Hill Higher Education
- Released
- 2014
- Format
- Paperback
- Pages
- 682
- ISBN10
- 0077148150
- ISBN13
- 9780077148157
- Series
- Rating
- 3.85 out of 5
- Description
- The third edition of "International Marketing" provides a complete introduction to international marketing in the twenty-first century. With up-to-date coverage of all core topics, an accessible writing style and distinct emphasis on culture, this new edition facilitates a deeper understanding of the subject. One of the only books to take a truly international approach, it's an ideal text for students studying international marketing.