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International Marketing
Seventeenth Edition: This International Student Edition Is for Use Outside the U.S.
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This edition contains an increase in coverage of technology's impact on the international market arena and a more comprehensive website listing, helping to provide updates to text content in this continually changing field.
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International Marketing, Philip R. Cateora, Mary C. Gilly, John L. Graham, Rao M. Money
- Language
- Released
- 2016
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- (Paperback)
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- Subtitle
- Seventeenth Edition: This International Student Edition Is for Use Outside the U.S.
- Language
- English
- Publisher
- McGraw-Hill Education
- Released
- 2016
- Format
- Paperback
- Pages
- 662
- ISBN10
- 1259253066
- ISBN13
- 9781259253065
- Series
- Rating
- 3.85 out of 5
- Description
- This edition contains an increase in coverage of technology's impact on the international market arena and a more comprehensive website listing, helping to provide updates to text content in this continually changing field.