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More about the book
Provides valuable ideas for marketers--all the while demonstrating why advertising lacks credibility, why the big-bang approach advocated by advertising people should be abandoned in favor of a slow buildup by PR, why advertising should be used only to maintain brands once they have been established through publicity
Language
Book purchase
The Fall of Advertising and the Rise of PR, Al Ries
- Language
- Released
- 2002
- product-detail.submit-box.info.binding
- (Hardcover),
- Book condition
- Good
- Price
- €1.99
Payment methods
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- Language
- English
- Authors
- Al Ries
- Publisher
- Harper Business
- Released
- 2002
- Format
- Hardcover
- Pages
- 320
- ISBN10
- 0060081988
- ISBN13
- 9780060081980
- Series
- Rating
- 3.7 out of 5
- Description
- Provides valuable ideas for marketers--all the while demonstrating why advertising lacks credibility, why the big-bang approach advocated by advertising people should be abandoned in favor of a slow buildup by PR, why advertising should be used only to maintain brands once they have been established through publicity