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Focusing on the science of influencing consumer choice, this second edition by Matthew Willcox synthesizes insights from numerous behavioral scientists and practitioners. It offers practical applications to enhance marketing and brand strategies, providing readers with valuable tools to understand and leverage consumer behavior effectively.
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The Business of Choice, Matthew Willcox
- Language
- Released
- 2020
- product-detail.submit-box.info.binding
- (Hardcover)
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