This is the one you add to your cart
Parameters
Categories
More about the book
This is a guide to offensive marketing. Offensive marketing is a set of attitudes and methods that enable a company to innovate continually, to plan what is best for themselves rather than following competitors, and to respond to competitive moves by counter attack and not by imitation.
Publication
Book purchase
Even more offensive marketing, J. Hugh Davidson
- Mechanical damage
- Language
- Released
- 1997,
- Book condition
- Damaged
- Price
- €0.95
Payment methods
- Title
- Even more offensive marketing
- Language
- English
- Authors
- J. Hugh Davidson
- Publisher
- Penguin
- Released
- 1997
- ISBN10
- 0140256911
- ISBN13
- 9780140256918
- Category
- Marketing and PR
- Description
- This is a guide to offensive marketing. Offensive marketing is a set of attitudes and methods that enable a company to innovate continually, to plan what is best for themselves rather than following competitors, and to respond to competitive moves by counter attack and not by imitation.