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This is a guide to offensive marketing. Offensive marketing is a set of attitudes and methods that enable a company to innovate continually, to plan what is best for themselves rather than following competitors, and to respond to competitive moves by counter attack and not by imitation.
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Even More Offensive Marketing, J. Hugh Davidson
- Language
- Released
- 1997
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- Title
- Even More Offensive Marketing
- Language
- English
- Authors
- J. Hugh Davidson
- Publisher
- Penguin Business
- Released
- 1997
- Format
- Paperback
- ISBN10
- 0146003624
- ISBN13
- 9780146003622
- Category
- Marketing and PR
- Description
- This is a guide to offensive marketing. Offensive marketing is a set of attitudes and methods that enable a company to innovate continually, to plan what is best for themselves rather than following competitors, and to respond to competitive moves by counter attack and not by imitation.