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"Richard Lewis of TBWA Chiat/Day, Absolut's advertising agency from the beginning, shares an intriguing, behind-the-scenes account of the birth and growth of this heralded campaign, its personalities and creators, and the paths they've taken to keep it perpetually fresh."--Jacket
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Absolut book : the absolut vodka advertising story, Richard W. Lewis
- Language
- Released
- 1996
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- Absolut book : the absolut vodka advertising story
- Language
- English
- Authors
- Richard W. Lewis
- Publisher
- Journey Editions
- Released
- 1996
- Format
- Paperback
- Pages
- 274
- ISBN10
- 1885203292
- ISBN13
- 9781885203298
- Series
- Tags
- Non-Fiction, Art & Culture, Business, Business & Management, Art, Photography, Design, Marketing & Sales, Alcohol
- Rating
- 4.1 out of 5
- Description
- "Richard Lewis of TBWA Chiat/Day, Absolut's advertising agency from the beginning, shares an intriguing, behind-the-scenes account of the birth and growth of this heralded campaign, its personalities and creators, and the paths they've taken to keep it perpetually fresh."--Jacket