ZAG : the number-one strategy of high-performance brands
Authors
Parameters
Categories
More about the book
In an age of me-too products and instant communications, keeping up with the competition is not a winning strategy. Today you have to out-position, outmanoeuvre, and out-design the competition. The new rule? When everybody zigs, zag. In the recent bestseller, The Brand Gap (AIGA/New Riders), Neumeier showed companies how to bridge the distance between business strategy and design. In his latest book Zag, he illustrates the first big step in building a high-performance brand-radical differentiation.
Book purchase
ZAG : the number-one strategy of high-performance brands, Marty Neumeier
- Language
- Released
- 2007
We’ll notify you via email once we track it down.
Payment methods
- Title
- ZAG : the number-one strategy of high-performance brands
- Language
- English
- Authors
- Marty Neumeier
- Publisher
- New Riders
- Released
- 2007
- ISBN10
- 0321426770
- ISBN13
- 9780321426772
- Category
- Marketing and PR
- Description
- In an age of me-too products and instant communications, keeping up with the competition is not a winning strategy. Today you have to out-position, outmanoeuvre, and out-design the competition. The new rule? When everybody zigs, zag. In the recent bestseller, The Brand Gap (AIGA/New Riders), Neumeier showed companies how to bridge the distance between business strategy and design. In his latest book Zag, he illustrates the first big step in building a high-performance brand-radical differentiation.