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In an age of me-too products and instant communications, keeping up with the competition is not a winning strategy. Today you have to out-position, outmanoeuvre, and out-design the competition. The new rule? When everybody zigs, zag. In the recent bestseller, The Brand Gap (AIGA/New Riders), Neumeier showed companies how to bridge the distance between business strategy and design. In his latest book Zag, he illustrates the first big step in building a high-performance brand-radical differentiation.
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ZAG : the number-one strategy of high-performance brands, Marty Neumeier
- Language
- Released
- 2007
- Binding
- (Paperback)
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- Title
- ZAG : the number-one strategy of high-performance brands
- Language
- English
- Authors
- Marty Neumeier
- Publisher
- New Riders
- Released
- 2007
- Format
- Paperback
- Pages
- 192
- ISBN10
- 0321426770
- ISBN13
- 9780321426772
- Series
- Tags
- Non-Fiction, Art & Culture, Business, Business & Management, Self-Help, References & Manuals, Personal Growth, Design, Marketing & Sales
- Rating
- 4 out of 5
- Description
- In an age of me-too products and instant communications, keeping up with the competition is not a winning strategy. Today you have to out-position, outmanoeuvre, and out-design the competition. The new rule? When everybody zigs, zag. In the recent bestseller, The Brand Gap (AIGA/New Riders), Neumeier showed companies how to bridge the distance between business strategy and design. In his latest book Zag, he illustrates the first big step in building a high-performance brand-radical differentiation.