The Definitive Business Plan

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The widely-praised, comprehensive guide to creating business plans: an international best-seller, now fully updated throughout! * *Contains a new introduction and new information on technology, legislation, and business models. *Shows how to create a plan that's robust enough to fund, launch, run, or revitalize any enterprise. *Helps you give funders, investors, and top executives all the information they need to act positively. *Easy enough for newcomers, detailed enough for experienced planners. Whether you need to raise start-up money for a new business, acquire venture funding from a corporate parent, or direct the operational management of a new or revamped venture, this book will help you build a business plan that gets the job done. An international best-seller, The Definitive Business Plan, Third Edition has been thoroughly revamped to reflect the latest issues business planners face, with an all-new introduction and new information on technology, legislation, and business models. Accessible enough for newcomers and detailed enough for experienced planners, this book shows how to: * *Tailor your plan for specific audiences. *Align your plan to specific business objectives. *Focus your attention on effective strategic planning. *Build a plan that can help drive day-to-day operational management. *And much more...