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Research methods for business : a skill-building approach

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Ethical issues relating to research and the aspects of business, data collection, and data analysis are integrated throughout the book. * The issues in cross-national research in sampling and data collection are thoroughly discussed. * The qualitative-quantitative aspects of research are brought together through a case study on the final chapter.

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Research methods for business : a skill-building approach, Uma Sekaran

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Released
2003
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(Hardcover)
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Title
Research methods for business : a skill-building approach
Language
English
Released
2003
Format
Hardcover
Pages
464
ISBN10
0471203661
ISBN13
9780471203667
Series
Rating
3.95 out of 5
Description
Ethical issues relating to research and the aspects of business, data collection, and data analysis are integrated throughout the book. * The issues in cross-national research in sampling and data collection are thoroughly discussed. * The qualitative-quantitative aspects of research are brought together through a case study on the final chapter.