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More about the book
Coca-Cola Apple Computers Radio and television commercials.
Book purchase
Contemporary Advertising, Courtland L. Bovée, William F. Arens
- Language
- Released
- 1989
- Binding
- (Paperback)
Payment methods
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- Language
- English
- Authors
- Courtland L. Bovée, William F. Arens
- Publisher
- Irwin
- Released
- 1989
- Format
- Paperback
- ISBN10
- 0256065195
- ISBN13
- 9780256065190
- Series
- Collection
- The Irwin Series in Marketing
- Tags
- Non-Fiction, Textbooks, Business, Business & Management, References & Manuals, Marketing & Sales, University, College
- Rating
- 4.35 out of 5
- Description
- Coca-Cola Apple Computers Radio and television commercials.