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- 288 pages
- 11 hours of reading
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A former chairman and CEO of Coca-Cola traces the story of his career, describing his efforts to combat public relations challenges, his contributions to opening markets throughout the world, and his strategies for promoting corporate responsibility.
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Inside Coca-Cola, Neville Isdell
- Language
- Released
- 2011
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- Inside Coca-Cola
- Language
- English
- Authors
- Neville Isdell
- Publisher
- Macmillan US
- Released
- 2011
- Format
- Paperback
- Pages
- 288
- ISBN10
- 1250004985
- ISBN13
- 9781250004987
- Series
- Tags
- Non-Fiction, True Stories, Business, Business & Management, Biographies, Management & HR, Leadership
- Rating
- 3.65 out of 5
- Description
- A former chairman and CEO of Coca-Cola traces the story of his career, describing his efforts to combat public relations challenges, his contributions to opening markets throughout the world, and his strategies for promoting corporate responsibility.