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The amazing true story behind the siege of America's favorite beer company How did InBev, a Belgian company controlled by Brazilians, take over one of America's most beloved brands after barely a whimper of a fight? Timing, and some unexpected help from powerful members of the Busch dynasty, the very family that had run the company for more than a century. In Dethroning the King , the award-winning financial journalist who led coverage of the takeover for the Financial Times details how the drama that unfolded at Anheuser-Busch in 2008 went largely unreported as the world tumbled into a global economic crisis second only to the Great Depression. Today, as the dust settles, questions are being asked about how the "King of Beers" was so easily captured by a foreign corporation, and whether the company's fall mirrors America's dwindling financial and political dominance.
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Dethroning the King, Julie MacIntosh
- Language
- Released
- 2010
- product-detail.submit-box.info.binding
- (Hardcover)
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- Title
- Dethroning the King
- Subtitle
- The Hostile Takeover of Anheuser-Busch, an American Icon
- Language
- English
- Authors
- Julie MacIntosh
- Publisher
- Wiley
- Released
- 2010
- Format
- Hardcover
- ISBN10
- 0470592702
- ISBN13
- 9780470592700
- Series
- Tags
- Non-Fiction, Historical Themes, Business, Business & Management, History, Economics, Finance, Beer
- Rating
- 3.95 out of 5
- Description
- The amazing true story behind the siege of America's favorite beer company How did InBev, a Belgian company controlled by Brazilians, take over one of America's most beloved brands after barely a whimper of a fight? Timing, and some unexpected help from powerful members of the Busch dynasty, the very family that had run the company for more than a century. In Dethroning the King , the award-winning financial journalist who led coverage of the takeover for the Financial Times details how the drama that unfolded at Anheuser-Busch in 2008 went largely unreported as the world tumbled into a global economic crisis second only to the Great Depression. Today, as the dust settles, questions are being asked about how the "King of Beers" was so easily captured by a foreign corporation, and whether the company's fall mirrors America's dwindling financial and political dominance.