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- 168 pages
- 6 hours of reading
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With the advent of liquid modernity, the society of producers is transformed into a society of consumers. In this new consumer society, individuals become simultaneously the promoters of commodities and the commodities they promote. They are, at one and the same time, the merchandise and the marketer, the goods and the travelling salespeople.
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Consuming Life, Zygmunt Bauman
- Language
- Released
- 2007
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- (Paperback)
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- Title
- Consuming Life
- Language
- English
- Authors
- Zygmunt Bauman
- Publisher
- Polity Press
- Released
- 2007
- Format
- Paperback
- Pages
- 168
- ISBN10
- 0745640028
- ISBN13
- 9780745640020
- Series
- Tags
- Non-Fiction, Social Sciences, Business, Business & Management, Political Science & Politics, Philosophical Topics, Philosophy, Politics, Economics, Sociology, Society, Scientific Theories
- Rating
- 4 out of 5
- Description
- With the advent of liquid modernity, the society of producers is transformed into a society of consumers. In this new consumer society, individuals become simultaneously the promoters of commodities and the commodities they promote. They are, at one and the same time, the merchandise and the marketer, the goods and the travelling salespeople.