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Marketing communication has an overwhelming impact on both society and business. This text offers a comprehensive overview of the cornerstones, techniques and applications of marketing communications practice in a European context
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Marketing Communications, Patrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh
- Language
- Released
- 2010
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- (Paperback)
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- Subtitle
- A European Perspective
- Language
- English
- Publisher
- Financial Times Prentice Hall
- Released
- 2010
- Format
- Paperback
- Pages
- 660
- ISBN10
- 0273721380
- ISBN13
- 9780273721383
- Series
- Rating
- 4.1 out of 5
- Description
- Marketing communication has an overwhelming impact on both society and business. This text offers a comprehensive overview of the cornerstones, techniques and applications of marketing communications practice in a European context