Parameters
Categories
More about the book
Branded Entertainment explains how product placement, a long-time phenomenon in films, has gone beyond this to now embrace all media.Citing examples from film to music video, to computer games, the author explains the: history and development of product placement; advantages of this form of brand advertising; and methods employed by different brandsMost importantly, Branded Entertainment discusses the future possibilities for using this form of promotion to recreate an emotional connection with customers and exploiting the opportunities afforded by advances in technology to spread the message across multimedia channels.
Book purchase
Branded entertainment : product placement and brand strategy in the entertainment business, Jean-Marc Lehu
- Language
- Released
- 2009
We’ll notify you via email once we track it down.
Payment methods
- Title
- Branded entertainment : product placement and brand strategy in the entertainment business
- Language
- English
- Authors
- Jean-Marc Lehu
- Publisher
- Kogan Page
- Released
- 2009
- ISBN10
- 0749453370
- ISBN13
- 9780749453374
- Category
- Business and Economics, World prose
- Description
- Branded Entertainment explains how product placement, a long-time phenomenon in films, has gone beyond this to now embrace all media.Citing examples from film to music video, to computer games, the author explains the: history and development of product placement; advantages of this form of brand advertising; and methods employed by different brandsMost importantly, Branded Entertainment discusses the future possibilities for using this form of promotion to recreate an emotional connection with customers and exploiting the opportunities afforded by advances in technology to spread the message across multimedia channels.