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Focus: how saying "no" saved Apple -- Despotism: Apple's one man focus group -- Perfectionism: product design and the pursuit of excellence -- Elitism: hire only "A" players, fire the bozos -- Passion: putting a ding in the universe -- Inventive spirit: where does the innovation come from? -- Case study: how it all came together with the iPod -- Total control: the whole widget
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Inside Steve's brain, Leander Kahney
- Language
- Released
- 2008
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- Inside Steve's brain
- Language
- English
- Authors
- Leander Kahney
- Publisher
- Atlantic Books
- Released
- 2008
- Format
- Paperback
- ISBN10
- 1843549123
- ISBN13
- 9781843549123
- Series
- Tags
- Non-Fiction, True Stories, Business, Business & Management, Technology & Engineering, Biographies, Computers & Internet, Autobiographies & Memoirs, Technology, Celebrities, Management & HR, Motivation, Steve Jobs, 1955-2011
- Original title
- Inside Steve's Brain
- Rating
- 4 out of 5
- Description
- Focus: how saying "no" saved Apple -- Despotism: Apple's one man focus group -- Perfectionism: product design and the pursuit of excellence -- Elitism: hire only "A" players, fire the bozos -- Passion: putting a ding in the universe -- Inventive spirit: where does the innovation come from? -- Case study: how it all came together with the iPod -- Total control: the whole widget