Marketing : Principles & perspectives
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Marketing : Principles & perspectives, William O. Bearden, Thomas N. Ingram, Raymond W. Laforge
- Language
- Released
- 1995
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- Title
- Marketing : Principles & perspectives
- Language
- English
- Authors
- William O. Bearden, Thomas N. Ingram, Raymond W. Laforge
- Publisher
- Irwin
- Released
- 1995
- ISBN10
- 025611319x
- ISBN13
- 9780256113198
- Collection
- The Irwin series in marketing
- Category
- Marketing and PR