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Competitive Strategy. Techniques for Analyzing Industries and Competitors

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Michael E. Porter defines competitive advantage through relative cost and prices, connecting it to profitability and offering a fresh perspective on profit creation and distribution.

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Language
English
Released
2008
Pages
432
ISBN13
9781416590354
Series
Original title
Competitive strategy
Rating
4.15 out of 5
Description
Michael E. Porter defines competitive advantage through relative cost and prices, connecting it to profitability and offering a fresh perspective on profit creation and distribution.