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The People's Choice is a landmark psychological and statistical study of American voters during the 1940 and 1944 presidential elections, originally published in 1948. It constituted the first systematic effort to trace voters' behavior across the duration of a presidential campaign and to follow up on this data years later.
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The People's Choice, Paul F. Lazarsfeld
- Language
- Released
- 2021
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- (Paperback)
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