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Focusing on customer experience, this book offers insights on creating a vision that prioritizes the voice of the customer. It emphasizes the importance of empowering employees to enhance the development, marketing, and sales processes of products and services. By integrating customer feedback into organizational strategies, leaders can foster a culture that not only meets customer needs but also drives business success.
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Leading the Customer Experience, Brad Cleveland
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- Released
- 2021
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- (Hardcover)
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