More about the book
The sequel to the best-selling Adweek book, Disruption, this book shows the wider application of the concept as it affects vision, strategy, creativity and media marketing. Jean Marie-Dru describes disruption as a universal language of change that allows advertisers from all over the world to form a common strategy. In this book, Dru explores the wide-reaching ramifications of disruption: for instance, how disruption can be seen at work in emerging, rebellious or unreceptive markets; how disruption can transform vision into insight; how disruption can affect communication and lead to cross-fertilization of ideas; how disruption relates to design; examples of disruptive companies and campaigns; and how disruption can lead to connectedness.
Book purchase
Beyond Disruption. Changing the Rules in the Marketplace, Jean-Marie Dru
- Language
- Released
- 2002
- product-detail.submit-box.info.binding
- (Hardcover),
- Book condition
- Damaged
- Price
- €1.20
Payment methods
We’re missing your review here.
- Title
- Beyond Disruption. Changing the Rules in the Marketplace
- Language
- English
- Authors
- Jean-Marie Dru
- Publisher
- John Wiley & Sons
- Released
- 2002
- Format
- Hardcover
- Pages
- 304
- ISBN10
- 0471218995
- ISBN13
- 9780471218999
- Series
- Rating
- 3.45 out of 5
- Description
- The sequel to the best-selling Adweek book, Disruption, this book shows the wider application of the concept as it affects vision, strategy, creativity and media marketing. Jean Marie-Dru describes disruption as a universal language of change that allows advertisers from all over the world to form a common strategy. In this book, Dru explores the wide-reaching ramifications of disruption: for instance, how disruption can be seen at work in emerging, rebellious or unreceptive markets; how disruption can transform vision into insight; how disruption can affect communication and lead to cross-fertilization of ideas; how disruption relates to design; examples of disruptive companies and campaigns; and how disruption can lead to connectedness.