Shikake

More about the book

This innovative design method from Japan addresses the pressing need for behavioral change in our lives. Naohiro Matsumura introduces a powerful yet straightforward approach that empowers everyone—from UX designers and marketers to parents—to tackle challenges in various environments. Central to this method is the concept of "shikake," or "device," which influences behavior through subtle nudges rather than direct commands. This approach encourages desired actions without revealing the underlying intent. Examples include footprints in stores that guide shoppers while promoting social distancing, a basketball hoop over a trash can that motivates children to clean, and a staircase painted like piano keys that makes exercise enjoyable. By blending traditional Japanese aesthetics with insights from behavioral economics, Matsumura highlights how to recognize and utilize hidden design cues that shape our surroundings. Shikakes can address significant issues such as pandemics, civic engagement, and climate change. This mind-bending yet elegant toolkit invites anyone to create mindful designs that enhance our lives and promote collective well-being.