Words to Win By

More about the book

From "All the Way with LBJ" to red MAGA hats, a striking visual encyclopedia compiles famous and infamous slogans, logos, signage, and accessories from over a century of presidential elections. Campaigns unfold in state fairs, stump speeches, and selfie lines, but once the crowds disperse and ballots are cast, movements persist through posters, logos, and slogans. This collection features items like Hillary pins, Warren Harding's "Return to Normalcy" banners, Dwight Eisenhower's "I Like Ike" buttons, and Shepard Fairey's iconic "HOPE" poster for Barack Obama, along with promotional materials for Biden and other 2020 candidates. These artifacts serve as portals into the complex nature of American politics, values, and emotions. With five hundred vibrant images from U.S. presidential campaigns spanning the twentieth century to today, this collection showcases bold graphics, clever one-liners, and innovative designs that shaped public perception of candidates and reflected how they viewed America. Regardless of whether candidates are policy experts, moral champions, or seasoned leaders, they all depend on effective branding to communicate their platforms. In today’s fast-paced social media landscape, this tangible display of American political artifacts is sure to captivate political enthusiasts and design lovers alike.