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What's in a Brand Name?

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Have you ever wondered how a famous household brand got its name? The authors of this book have - and so they researched the names of over 250 well known brands to satisfy their - and hopefully your - curiosity. From Asda and Aldi to Zanussi and Zara, we look at names that have been in or on shops either for many years or since only recent times.

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What's in a Brand Name?, James Whiting

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Released
2020
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(Paperback)
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