The book is currently out of stock
Covert Cows and Chick-fil-A
Authors
More about the book
The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America.
Book variant
2020, paperbackBook purchase
We’ll notify you via email once we track it down.