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Covert Cows and Chick-fil-A

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The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America.

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Covert Cows and Chick-fil-A, Steve Robinson

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Released
2020
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(Paperback)
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4.2
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6 Ratings

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