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- 157 pages
- 6 hours of reading
More about the book
Marshall McLuhan is the man who predicted the all-pervasive rise of the modern mass media. Blending text, image and photography, his 1960s classic The Medium is the Massage illustrates how the growth of technology utterly reshapes society, personal lives and sensory perceptions, so that we are effectively shaped by the means we use to communicate. This concept, and his ideas such as rolling, up-to-the-minute news broadcasts and the media 'global village' have proved decades ahead of their time.
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The Medium Is the Massage, Marshall McLuhan, Quentin Fiore, Jerome Agel
- Language
- Released
- 2008
- product-detail.submit-box.info.binding
- (Paperback)
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- Language
- English
- Authors
- Marshall McLuhan, Quentin Fiore, Jerome Agel
- Publisher
- Penguin Books
- Released
- 2008
- Format
- Paperback
- Pages
- 157
- ISBN10
- 014103582x
- ISBN13
- 9780141035826
- Series
- Tags
- Non-Fiction, Art & Culture, Social Sciences, Technology & Engineering, Philosophical Topics, Art, Philosophy, Technology, Sociology, Design, Scientific Theories
- Original title
- The medium is the massage
- Rating
- 3.95 out of 5
- Description
- Marshall McLuhan is the man who predicted the all-pervasive rise of the modern mass media. Blending text, image and photography, his 1960s classic The Medium is the Massage illustrates how the growth of technology utterly reshapes society, personal lives and sensory perceptions, so that we are effectively shaped by the means we use to communicate. This concept, and his ideas such as rolling, up-to-the-minute news broadcasts and the media 'global village' have proved decades ahead of their time.