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Focusing on B2B marketing, this book emphasizes the importance of creating compelling and authentic content to engage audiences and build trust. It guides marketers and organizations in leveraging their own platforms and channels to effectively convert customers, highlighting strategies for meaningful communication that resonates with target audiences.
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Powerful B2B Content, Gay Flashman
- Language
- Released
- 2020
- product-detail.submit-box.info.binding
- (Hardcover)
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- Title
- Powerful B2B Content
- Subtitle
- Using Brand Journalism to Create Compelling and Authentic Storytelling
- Language
- English
- Authors
- Gay Flashman
- Publisher
- Kogan Page
- Released
- 2020
- Format
- Hardcover
- Pages
- 288
- ISBN13
- 9781789661019
- Series
- Rating
- 4 out of 5
- Description
- Focusing on B2B marketing, this book emphasizes the importance of creating compelling and authentic content to engage audiences and build trust. It guides marketers and organizations in leveraging their own platforms and channels to effectively convert customers, highlighting strategies for meaningful communication that resonates with target audiences.