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This book provides practical strategic and managerial guidance for business leaders looking to find new sources of value and to maximize their brand's potential in today's fast changing global marketplace.
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The Brand-Driven CEO, David Kincaid
- Language
- Released
- 2020
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- Title
- The Brand-Driven CEO
- Language
- English
- Authors
- David Kincaid
- Publisher
- University of Toronto Press
- Publisher
- 2020
- Format
- Hardcover
- ISBN10
- 1442649852
- ISBN13
- 9781442649859
- Category
- Business and Economics
- Description
- This book provides practical strategic and managerial guidance for business leaders looking to find new sources of value and to maximize their brand's potential in today's fast changing global marketplace.