The strategy and tactics of pricing : a guide to growing more profitably
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The Strategy and Tactics of Pricing shows readers how to manage markets strategically - rather than simply calculate pricing based on product and profit - in order to improve their competitiveness and the profitability of their offers.
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The strategy and tactics of pricing : a guide to growing more profitably, Thomas T. Nagle, John E. Hogan, Joseph Zale
- Language
- Released
- 2011
- Book condition
- Good
- Price
- €6.94
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- Title
- The strategy and tactics of pricing : a guide to growing more profitably
- Language
- English
- Authors
- Thomas T. Nagle, John E. Hogan, Joseph Zale
- Publisher
- Prentice-Hall
- Released
- 2011
- Format
- Hardcover
- ISBN10
- 0136106811
- ISBN13
- 9780136106814
- Category
- Business and Economics, Marketing and PR
- Description
- The Strategy and Tactics of Pricing shows readers how to manage markets strategically - rather than simply calculate pricing based on product and profit - in order to improve their competitiveness and the profitability of their offers.