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- 334 pages
- 12 hours of reading
More about the book
The Strategy and Tactics of Pricing shows readers how to manage markets strategically - rather than simply calculate pricing based on product and profit - in order to improve their competitiveness and the profitability of their offers.
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The Strategy and Tactics of Pricing: A Guide to Growing More Profitably, Thomas T. Nagle, John E. Hogan, Joseph Zale
- Language
- Released
- 2011
- product-detail.submit-box.info.binding
- (Hardcover)
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- Language
- English
- Authors
- Thomas T. Nagle, John E. Hogan, Joseph Zale
- Publisher
- Prentice-Hall
- Released
- 2011
- Format
- Hardcover
- Pages
- 334
- ISBN10
- 0136106811
- ISBN13
- 9780136106814
- Series
- Tags
- Non-Fiction, Business, Business & Management, Self-Help, Management & HR, Finance, Entrepreneurship
- Rating
- 4.1 out of 5
- Description
- The Strategy and Tactics of Pricing shows readers how to manage markets strategically - rather than simply calculate pricing based on product and profit - in order to improve their competitiveness and the profitability of their offers.