Parameters
- 368 pages
- 13 hours of reading
More about the book
For Pricing Strategy or Pricing and Product Policy courses in MBA and/or advanced undergraduate marketing courses The Strategy and Tactics of Pricing provides a comprehensive, practical, step-by-step guide to pricing analysis and strategy development.
Book purchase
The strategy and tactics of pricing : a guide to growing more profitably, Thomas T. Nagle, John E. Hogan
- Language
- Released
- 2006
- product-detail.submit-box.info.binding
- (Hardcover)
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