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The strategy and tactics of pricing : a guide to growing more profitably

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For Pricing Strategy or Pricing and Product Policy courses in MBA and/or advanced undergraduate marketing courses The Strategy and Tactics of Pricing provides a comprehensive, practical, step-by-step guide to pricing analysis and strategy development.

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The strategy and tactics of pricing : a guide to growing more profitably, Thomas T. Nagle, John E. Hogan

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Released
2006
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(Hardcover)
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Language
English
Released
2006
Format
Hardcover
Pages
368
ISBN10
0131856774
ISBN13
9780131856776
Series
Rating
4.1 out of 5
Description
For Pricing Strategy or Pricing and Product Policy courses in MBA and/or advanced undergraduate marketing courses The Strategy and Tactics of Pricing provides a comprehensive, practical, step-by-step guide to pricing analysis and strategy development.