Next Level Sales Coaching

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PRAISE FOR NEXT LEVEL SALES COACHING "Steve Johnson and Matthew Hawk have created the most comprehensive, actionable, step-by-step guide for successful sales management I've seen in 25 years as a corporate training and development professional. This resource is invaluable for sales managers, offering lessons in leadership, case studies, scripts, planning tools, and more." --Corey Rewis, Learning & Development Executive, Fortune Top 100 Company "Management is dead. Professionals want to grow and develop, seeking individual guidance to identify gaps and sharpen skills. This book helps managers evolve from being managers to becoming coaches, addressing the 'coaching gap'—the biggest opportunity for businesses today. Those who read and apply its lessons will see significant returns." --David Patchen, Senior Vice President, Raymond James Private Client Group "I loved this book as it covers sales processes and coaching strategies that drove our strong, double-digit growth over the last decade. A must-read for sales leaders!" --Tom Chelew, Senior Vice President, Enterprise Fleet Management "Having implemented the sales coaching techniques described in this book over the last 15 years, I've consistently seen immediate and sustained improvements in customer satisfaction and conversions. The 'secret sauce' lies in the defined coaching processes." --Michael Hatt, Principal Program Manager, Amazon "This book provides comprehensi