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Shows how to eliminate the competition and become the lead brand in your market. This book defines the concept of brand relevance using dozens of case studies - Prius, Whole Foods, Westin, iPad and more - and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition.
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Brand Relevance, David A. Aaker
- Language
- Released
- 2011
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- Brand Relevance
- Language
- English
- Authors
- David A. Aaker
- Publisher
- John Wiley And Sons Ltd
- Released
- 2011
- Format
- Paperback
- Pages
- 400
- ISBN10
- 0470613580
- ISBN13
- 9780470613580
- Series
- Rating
- 4.1 out of 5
- Description
- Shows how to eliminate the competition and become the lead brand in your market. This book defines the concept of brand relevance using dozens of case studies - Prius, Whole Foods, Westin, iPad and more - and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition.