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Parameters
- 813 pages
- 29 hours of reading
More about the book
For the undergraduate and graduate e-commerce course in any business discipline. The market-leading text for E-commerce. This comprehensive, market-leading text emphasizes the three major driving forces behind E-commerce--technology change, business development, and social issues--to provide a coherent conceptual framework for understanding the field.
Book purchase
E-Commerce business, tehnology, society, Kenneth C. Laudon, Carol Guercio Traver
- Language
- Released
- 2012
- product-detail.submit-box.info.binding
- (Hardcover)
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- Language
- English
- Publisher
- Pearson
- Released
- 2012
- Format
- Hardcover
- Pages
- 813
- ISBN10
- 0138018812
- ISBN13
- 9780138018818
- Series
- Tags
- Non-Fiction, Textbooks, Business, Business & Management, Technology & Engineering, Self-Help, Technology, Entrepreneurship
- Rating
- 3.55 out of 5
- Description
- For the undergraduate and graduate e-commerce course in any business discipline. The market-leading text for E-commerce. This comprehensive, market-leading text emphasizes the three major driving forces behind E-commerce--technology change, business development, and social issues--to provide a coherent conceptual framework for understanding the field.