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Parameters
- 304 pages
- 11 hours of reading
More about the book
Political parties use market intelligence to listen to the public, develop a product to suit and communicate it before the election and in government, raising concerns about treating voters like consumers, how to communicate delivery and managing political parties like businesses. -- .
Book purchase
Political Marketing and British Political Parties (2nd Edition), Jennifer Lees-Marshment
- Language
- Released
- 2008
- product-detail.submit-box.info.binding
- (Paperback)
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