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Strategic marketing problems: cases and comments, Roger A. Kerin, Robert A. Peterson
- Language
- Released
- 1993
- product-detail.submit-box.info.binding
- (Hardcover)
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- Title
- Strategic marketing problems: cases and comments
- Language
- English
- Authors
- Roger A. Kerin, Robert A. Peterson
- Publisher
- Pearson Prentice Hall
- Released
- 1993
- Format
- Hardcover
- ISBN10
- 0131871528
- ISBN13
- 9780131871526
- Category
- Business and Economics