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Using the tools of rhetorical criticism, the authors detail how memetic persuasion operates, with a particular focus on the 2016 election of Donald J. Trump. Make America Meme Again reveals the rhetorical principles used to design Alt-right memes, outlining the myriad ways memes lure mainstream audiences to a number of extremist claims.
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Make America Meme Again, Heather Suzanne Woods, Leslie A Hahner
- Language
- Released
- 2020
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- (Paperback)
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