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The Franchise Era

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  • 336 pages
  • 12 hours of reading

More about the book

Examining how traditional media incumbents like studios and networks have responded to the rise of new entrants from the technology sector (such as Facebook, Apple, Amazon, Netflix and Google), the authors take a critical look at the way new and old industrial logics collide in an increasingly fragmented and consolidated mediascape.

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The Franchise Era, Edinburgh University Press

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Released
2020
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(Paperback)
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