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Integrates the most important strategic advertising mechanisms developed throughout time: USP, brand image, positioning, Lovemarks. This is the first book to bring together the most consolidated methods by advertisers or advertising agencies (P&G;, Bates, Ogilvy or Euro) in the history of modern advertising. Available in English for the first time.
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Strategic Advertising Mechanisms, Jorge David Fernandez Gomez
- Language
- Released
- 2021
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- (Paperback)
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