The Architectural Models of Theodore Conrad

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This book, based on the recent discovery of Theodore Conrad's fully-preserved private archive, tells the story of the prominent architectural model-maker of the 20th century. Conrad's innovative models were crucial in the design and realization of iconic American Modernist structures, including Rockefeller Center, Lever House, and the Seagram Building. He transformed architectural model production and became a successful entrepreneur in the field. Despite his contributions, little has been known about his work and its significance in 20th-century architectural history until now. With exclusive access to Conrad's archives and those of model photographer Louis Checkman, this book examines his legacy through case studies of major commissions and full-color photographs. It is set against the backdrop of the 1950s and 1960s model-making surge, termed 'The Miniature Boom' by Jane Jacobs. Additionally, it raises broader scholarly questions about authorship in architecture, craftsmanship, and the translation of architectural ideas across different media. Ultimately, the book presents an alternative history of American modern architecture, emphasizing the often-overlooked influence of architectural models and their creators.