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Presents theories, methods and results for enhancing techniques for more sustainable marketing and explores how sharing practices in business raises new social challenges and the ethical questions that arise as a consequence. It offers insights from some of the world experts in the area as to how tourism marketing can evolve and advance.
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Sustainable and Collaborative Tourism in a Digital World, Goodfellow Publishers Limited
- Language
- Released
- 2021
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- (Paperback)
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