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Explains how businesses can use a customer-oriented approach that can enhance profits and corporate success, discussing five effective strategies and fifteen assessment and planning tools
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Customer centered growth : five proven strategies for building competitive advantage, Richard C. Whiteley, Diane Hessan
- Language
- Released
- 1996
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- (Hardcover)
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- Language
- English
- Authors
- Richard C. Whiteley, Diane Hessan
- Publisher
- Addison-Wesley Pub.
- Released
- 1996
- Format
- Hardcover
- ISBN10
- 0201479672
- ISBN13
- 9780201479676
- Series
- Rating
- 3.5 out of 5
- Description
- Explains how businesses can use a customer-oriented approach that can enhance profits and corporate success, discussing five effective strategies and fifteen assessment and planning tools