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- 776 pages
- 28 hours of reading
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Merging practice with theory, this introduction to marketing portrays the state of the art, providing full coverage of all major aspects of marketing, including strategic planning, demographics, marketing information systems, pricing, integrating, and analyzing marketing plans.
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Marketing, Joel R. Evans, Barry Berman
- Language
- Released
- 1985
- product-detail.submit-box.info.binding
- (Hardcover)
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- Title
- Marketing
- Subtitle
- Second Edition
- Language
- English
- Authors
- Joel R. Evans, Barry Berman
- Publisher
- Macmillan Library Reference
- Released
- 1985
- Format
- Hardcover
- Pages
- 776
- ISBN10
- 0023347007
- ISBN13
- 9780023347009
- Series
- Description
- Merging practice with theory, this introduction to marketing portrays the state of the art, providing full coverage of all major aspects of marketing, including strategic planning, demographics, marketing information systems, pricing, integrating, and analyzing marketing plans.