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Parameters
- 220 pages
- 8 hours of reading
More about the book
This innovative new text introduces students to the power of storytelling and outlines a process for creating effective brand stories in an integrated advertising, PR, strategic marketing communications campaign that leverages the power of story within the reality of today's digital first media landscape.
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Brand Storytelling, Keith A Quesenberry
- Language
- Released
- 2023
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- Brand Storytelling
- Language
- English
- Authors
- Keith A Quesenberry
- Publisher
- Rowman & Littlefield
- Released
- 2023
- Format
- Paperback
- Pages
- 220
- ISBN10
- 1538176386
- ISBN13
- 9781538176382
- Series
- Description
- This innovative new text introduces students to the power of storytelling and outlines a process for creating effective brand stories in an integrated advertising, PR, strategic marketing communications campaign that leverages the power of story within the reality of today's digital first media landscape.