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Cultivate a meaningful brand strategy using a three-step, values-driven branding framework focused on connecting with customers by clarifying, integrating and communicating the values of the company.
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Brand Strategy in Three Steps, Jay Mandel
- Language
- Released
- 2023
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- (Paperback)
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- Language
- English
- Authors
- Jay Mandel
- Publisher
- Kogan Page Ltd
- Released
- 2023
- Format
- Paperback
- Pages
- 256
- ISBN10
- 139860979X
- ISBN13
- 9781398609792
- Series
- Rating
- 3.65 out of 5
- Description
- Cultivate a meaningful brand strategy using a three-step, values-driven branding framework focused on connecting with customers by clarifying, integrating and communicating the values of the company.